Ade Rawcliffe

Ade Rawcliffe is Group Director of Diversity and Inclusion at ITV, and is a member of the Management Board. She has responsibility for all diversity and inclusion related matters across the Group, including leading, developing and growing ITV’s Global Diversity, Equity & Inclusion strategy, both on and off screen. In 2022, ITV launched a £80 million Diversity Commissioning Fund.

Prior to ITV, Ade led the Creative Diversity team at Channel 4 and spearheaded the delivery of the broadcaster’s 360° Diversity Charter. She oversaw the creation of C4’s Commissioning Diversity Guidelines and developed programmes through diverse funding vehicle, the Alpha Fund.

Rawcliffe was also part of the team responsible for C4’s coverage of Rio 2016 Paralympics and London 2012 Paralympics, which broke records for employing disabled presenters and production staff. Ade has also worked in the Features Commissioning team at C4 and as Television Producer at the BBC, ITV and in the independent sector working on shows including: Big Brother, The Big Breakfast and This Morning.

Ade sits on the Board of ITN, BAFTA – chairing their Learning, Inclusion & Talent committee – and is a Founding Board Member of Times Up UK.