BAFTA is seeking a new Research Fellow - Study of communicating Environmental Sustainability with Impact On Screen (TV and Film)
The research fellow will
Review of existing research into effective climate communications through broadcast media and provide brief literature review
Select a range of TV programmes and films to analyse
Examine their use of genres, storylines, framing, tone, use of language and/or props for communicating climate change and associated solutions
Conduct analysis on the impact of this content on audience attitudes and behaviour change Conduct analysis on the content’s performance (ratings and ROI).
The research fellow will develop research questions in collaboration with albert and SIGN, but might explore and answer topics such as:
What are the most effective messages for audiences to enable audience engagement in the transition to Net Zero?
What are ineffective messages and stories which alienate audiences and prevent engagement with the transition to Net Zero?
Are passive or active references to sustainability more or less effective?
Are particular frames more or less effective?
The results of this research will form part of a "playbook" to be used by the industry and referenced in all albert assets including training, website and toolkit. Quarterly updates from the fellow will be required to report into the albert directorate and consortium meetings with details of their research findings
The Research Fellow will be required to attend the albert office at regular intervals. A research and travel budget will be made available to the successful candidate to cover the costs of undertaking their research project.
Ideally you would be
Highly qualified in the study of environmental sustainability with a strong interest or knowledge of the TV and Film industries. You will relish the opportunity to work with a purpose-led, outcome-focused organisation and understand the opportunity to help shape and influence the TV and film industry’s efforts to reduce environmental impacts around the world, particularly through editorial channels.
The successful candidate will be employed by BAFTA albert Ltd. with joint supervision from a member of the albert team and member of SIGN’s research group. The fellow will work with the team at albert and join the research community in the School of Arts and Creative Technologies with associate research status at the University of York.
Ideally you will have
PhD (or equivalent experience) in an area relevant to this post
Ability to organise and conduct interviews
Knowledge of environmental sustainability so as to engage in high quality research
Knowledge of a range of research techniques and methodologies
Ability to extend, transform and apply knowledge acquired from research for practical application
Ability to lead and/or take responsibility for a research project
Ability to write up research work for publication and onward dissemination
Ability to develop research objectives, projects and proposals for own and joint research
Competency to make presentations at conferences or exhibit work in other appropriate events
Well-developed analytical skills
Commitment to inspiring action on environmental sustainability including by individuals, businesses and governments.
Willingness to work proactively with colleagues in other work areas/organisations
Ability to plan and prioritise own work in order to meet deadlines
Evidence of dissemination of scholarly work
Attention to detail and commitment to high quality work
Positive attitude to colleagues
Desirably you will have
Knowledge and experience of Impact Reporting
Ability to supervise the work of others if needed, for example in research teams or project
Evidenced active participation in the planning and advancement of research projects
For a full job description click here
To apply click here
Please note the closing date for applicants will be 19 August 2022