Whether it’s exclusive interviews, performing live medical checks, tackling brave and bold issues or delivering ground breaking campaigns, ITV’s longest running daytime programme 'This Morning' has become a national institution.
As it turns 30 this year, its creative and innovative approach to daytime television, its popular appeal among the British TV viewing public and the launching of careers of many working in factual entertainment have all been recognised by BAFTA with a special award.
Current presenters Holly Willoughby, Phillip Schofield and the very first presenters Richard Madeley and Judy Finnigan will be guest speakers at a special Tribute event that will take place at BAFTA on Monday 1 October where they will share insights from This Morning in front of an audience, including cast and crew from the show.
Jane Beacon and Clare Ely, Heads of ITV Daytime, said: "It is a huge honour for This Morning to receive this special BAFTA award during its 30th year, and we feel immensely proud of the whole team for this well-deserved recognition within the industry."
Krishnendu Majumdar, Chair of BAFTA’s Television Committee said: “For 30 years, the talent, innovation and boldness of This Morning has made it an exceptional contribution to television. BAFTA is delighted to be recognising the programme’s achievements at a special tribute event and wish it every continued success”
It was back in October 1988, when the live show was launched from Albert Dock in Liverpool, hosted by husband and wife team Richard Madeley and Judy Finnigan to deliver a mix of topical news, showbiz and lifestyle content.
Currently presented by Phillip Schofield and Holly Willoughby (Monday-Thursday) and Eamonn Holmes OBE and Ruth Langsford (Friday), the show has grown a loyal following.
The award is also being given in recognition of the programme’s contribution to the development of the television production hub in the North West when it was produced at its original home at the Granada Studio on Albert Dock, Liverpool.
Tickets are now sold out but other BAFTA events are still available to HERE