This Morning presented with BAFTA Special Award
The British Academy of Film and Television Arts (BAFTA) presented ITV’s This Morning with a Special Award and tribute at BAFTAs headquarters, 195 Piccadilly in London on Monday 1 October, to celebrate 30 years of creativity and innovation in daytime television production.
Hosted by comedian Alan Carr, the tribute featured Holly Willoughby, Phillip Schofield, Richard Madeley and Judy Finnigan, who all shared insights from the programme with archive clips and special video interviews, in front of an audience.
Krishnendu Majumdar , Chair of BAFTA’s Television Committee, presented the Special Award to presenters, Holly Willoughby, Phillip Schofield, Judy Finnigan, Richard Madeley, Eamonn Holmes, Ruth Langsford as well as programme editor, Martin Frizell and co-creator Dianne Nelmes.
Holly Willoughby said: “To be stood here holding a BAFTA for a show that you are lucky enough to be part of, is quite incredible. This Morning has the best team in TV and has done for 30 years.”
It was back in October 1988, when the live show was launched from Albert Dock in Liverpool, hosted by husband and wife team Richard Madeley and Judy Finnigan to deliver a mix of topical news, showbiz and lifestyle content.
Speaking about the early days of the programme, Judy Finnigan said: "We had this strange set up on the Albert Dock, it wasn’t even a proper studio, it was a converted car showroom and we felt like we were pioneering. There was a joyous, wonderful feeling that we could do anything.”
Currently presented by Phillip Schofield and Holly Willoughby (Monday-Thursday) and Eamonn Holmes OBE and Ruth Langsford (Friday), the show has grown a loyal following.
Speaking about guests who often share tragic and challenging stories on the programme, Phillip Schofield said: “People come on This Morning, and say, I came here because I trust you, and they tell you the worst possible thing that could happen to someone, and trust us with their story.”
The honour was given to ITV’s long-running British daytime TV programme that turns 30 this year, in recognition of the continuing success of its creative and innovative approach to daytime television production; of its popular appeal among the British TV-viewing public; and for it launching the careers of many of those working in the factual entertainment genre today. It was also given in recognition of the programme’s contribution to the development of the television production hub in the North West when it was produced at its original home at the Granada Studio on Albert Dock, Liverpool.
The award was also given in recognition of the programme’s contribution to the development of the television production hub in the North West when it was produced at its original home at the Granada Studio on Albert Dock, Liverpool.