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Marketing Communications Privacy Policy

Last updated: 8th July 2021


BAFTA has always believed in being open about what data we collect and how we use it. The UK GDPR sets out comprehensive requirements for handling personal data. This includes a number of things we must tell you of when we collect data from you. We have provided all the information you need as simply and clearly as possible through this Privacy Policy using a question-and-answer format.

This policy sets out how we will store data relating to non-members whose details we have on file as a result of your previous interactions with BAFTA such as visiting an event, or expressing an interest in one of our initiatives. If you are a BAFTA member, have actually applied for one of our initiatives or have signed up to one of our newsletters then another privacy policy may well apply more specifically to our relationship with you. You can view other privacy policies by going to:

What data do you hold about me?

We hold the following details about you:

  • Your name
  • Your email address
  • Details of your previous interaction with BAFTA

If we have been provided with it we may also hold

  • Details of the industry sector you work in and/or details of your areas of expertise/interest

What do you use my data for?

We use your data to provide to pursue BAFTA’s legitimate interests in promoting BAFTA activities such as news updates, new industry initiatives and forthcoming events. As such this processing falls under article 6.1.f of UK GDPR.

We may also use your details to send you details of news and initiatives in the legitimate interests of our sponsors and partners. Any communication about partner initiatives will always be sent by BAFTA - we will not give your details to these partners.

You will always have the option to opt out of receiving these communications using the unsubscribe link included at the bottom of every email we send you.

Who is responsible for my data?

Any data collected about you on any of the BAFTA web sites will be kept under BAFTA's control. BAFTA is registered charity (No.  216726) and can be contacted using the following details:

Postal: The Data Controller, BAFTA, 195 Piccadilly. W1J 9LN.

Email: [email protected]

How long will you keep my data for?

We will keep your email address until 1 month after you unsubscribe from the mailing list - you can do this at any time using the unsubscribe link at the bottom of every email we send you.

If you give us your details through the website for some other reason, e.g. entering a competition or applying for tickets, then, in most cases, we will keep your data for 18 months after the logical conclusion date i.e. the closing date for the competition, or the date of the event. If we intend to keep your data for any longer than this we will make this clear at the point you provide your data. 

Where will my data be stored?

Your data will be stored on BAFTA’s own internal systems in our office in London, Cardiff and Glasgow.

We also use cloud based services to store and process your data. Some of these cloud providers store data in the United States. In these cases we have reviewed the security and legal privacy safeguards put in place by each service provider. In addition to this, our contracts with these providers include clauses which guarantee that they provide the same safeguards for the data and rights to our members as if the data were stored in the EU. More information about the security measures put in place by these providers is provided in the links below.

We may choose to use other service providers in future, if we do they will be bound by the same strict rules which guarantee that the same safeguards are in place, and your rights remain the same. If we change our service providers then we will update the details on this page so you can always return to this page to see where your data is being stored.

Here is a list of the current cloud based service providers we share members’ data with:

What data: Just name and email address

Purpose: Keeping in touch with clients via email

Data location: USA

What data: Contact details and records of our interactions with you

Purpose: Managing our marketing activity

Data location: USA

Who will have access to my data?

Your data will only be accessed by BAFTA staff in our offices in London.

Will you give my data to anyone else?

Except for situations where we are legally obliged to pass on your data, such as to law enforcement agencies, we will not give your data to anyone else.

What rights does GDPR give me?

Here is a summary of the main provisions of the UK GDPR which are relevant to the type of data we hold about you:

Access: You have the right to view the data we hold about you and to receive copies of this data in digital format.

Accuracy / Rectification: If any of the data we hold about you is incorrect or incomplete then you can provide the correct or complete data and we must update the data we hold.

Erasure: You can request that we erase all the data we hold about you, but this is only available in some situations.

Restriction of processing: In some cases you can ask us to retain your data but not do anything with it

How do I exercise my GDPR rights?

If you want to exercise any of your rights in relation to data BAFTA holds about you then please email: [email protected] or write to the Data Controller at the address given above (see "Who is responsible for my data?")

Please provide details in your email/letter of what actions you would like us to take. Depending on the nature of the request and whether or not your request comes from the email address we have on file for you, we may need to verify your identity so that we don't give out information to the wrong person, or delete the wrong person’s information. In most cases it helps if you are able to provide a contact phone number so that we can validate your identify and discuss the request with you.

What if I have a complaint?

If you are concerned about how we manage your data, or how we have handled a request to exercise your rights, then please get in touch with us to discuss it. To do this please send an email detailing your concerns to [email protected].

If you are still not satisfied with the response you can take your concern to the Information Commissioner's Office. For details of how to do this please refer to the ICO web site: