BAFTA is seeking a dynamic and motivated PR professional to coordinate our internal press office and our regular communications channels.
Job Title: Junior Press Officer (Interim)
Reports to: Marketing & Communications Manager + Press Officer
Job Location: London
Contract Type: Full-time, 12 months1
Start date: 11 May 2020
The British Academy of Film and Television Arts (BAFTA) is looking for a dynamic and motivated PR professional to coordinate our internal press office and our regular communications through earned media. The post will focus on developing engagement among our target audiences of film, games and television industries; career starters in these industries; educators and partners who share our charitable aims.
BAFTA is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA and Asia – BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new talent, and enables learning and creative collaboration.
Coordinate BAFTA’s internal press office, working independently to promote BAFTA activity to traditional press and key online influencers to develop audience engagement and stakeholder buy-in;
Maintain day-to-day agency relations, ensuring consistent messaging across briefs and ensuring campaign activity delivered;
Monitor and evaluate the reach and impact of press activity.
1. Coordinate BAFTA’s internal press office, working closely with Press Officer and working independently to promote BAFTA activity to traditional press and key online influencers to develop audience engagement and stakeholder buy-in:
- Supporting development of PR plans in line with campaign strategies where required
- Contributing creative ideas to maximise media engagement and audience impact of PR campaigns
- Draft, issue and sell in press releases, developing story angles and pitch ideas to target media;
- Coordinate regular communications with key press contacts who cover BAFTA events and initiatives;
- Suggesting opportunities to engage social influencers where appropriate
- Respond to media enquiries around BAFTA’s Awards, events and initiatives;
- Work with key staff to prepare press statements;
- Expand and maintain the media contacts database;
- Regularly liaise with BAFTA’s external PR agencies and co-ordinate campaign activity;
- Coordinating internal briefing documents for executive team and senior management, distributing and updating where required;
- Draft speeches and other copy for spokespeople;
- Liaise with the PR contacts of BAFTA’s partners and contributors on joint activity;
- Provide PR support at BAFTA events, including Awards ceremonies.
- Regularly updating internal project managers on activity where required
- Working closely with PR intern
2. Maintain day-to-day agency relations, ensuring consistent messaging across briefs and ensuring campaign activity delivered
- Supporting development of PR briefs for agencies in line with marketing strategies, working closely with Marketing & Comms Managers to achieve stakeholder buy-in;
- Collating stakeholder feedback from Agency response to brief, and ensuring agreed campaign approach across the business and ensuring key campaign ideas are implemented;
- Ensuring monitoring & evaluation and debrief take place and results / learnings shared with the business. Ensuring agency’s media monitoring deliverables satisfy stakeholder requirements
3. Monitor and evaluate the reach and impact of press activity:
- Monitor press coverage of BAFTA, including awards activity, events and learning initiatives, flagging potential or real issues with the Communications and PR & Campaigns managers, saving cuttings and compiling reports where required and championing the results to the business
- Provide audience insights and analysis and compile reports with consistency across BAFTA’s global territories, while assessing effectiveness of media monitoring services and making recommendations on services to Marketing & Comms Managers
- Evaluate the impact of activity and identify means of improvement
- Relevant experience in a press office environment (in-house or agency) handling press enquiries, writing press materials and pitching news stories;
- Experience of creating story angles and pitch angles which demonstrate an understanding of public relations strategy;
- Experience of overseeing the production of content tailored for target audiences;
- Experience of working independently, maintaining a proactive approach to tasks, and demonstrating initiative;
- Good time management skills;
- First-hand knowledge of contact management databases and online media monitoring services;
- A demonstrable interest in the film, television and games industries;
- Good research skills and ability to present information in a coherent manner;
- All applications should also demonstrate;
- Excellent attention to detail;
- Excellent oral and written communication in English.
All applicants are required to submit the following:
1/ a current CV
2/ in 300 words or less, an explanation as to why you want to work with BAFTA’s marketing & communications team and how you fit the person specification, with supporting examples from your previous experience
Please submit the above information to [email protected] by 17:00 on Friday 20 March 2020 with the subject line ‘Junior Press Officer Application'
If you don’t hear from us, please assume that on this occasion your application has not been successful. We are unfortunately unable to give detailed or specific feedback on applications.
Please take the time to fill out our Diversity Monitoring Survey. All the information you provide will be anonymous and is not considered with your application.
1This job description was updated on 16 March 2020 to clarify that this is a 12-month interim position.