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Meet the team at BAFTA Cymru

Emma Price -  Membership Co-ordinator

Emma has 18 years management experience in the Fashion and Media Industries, working at Creative Skillset Cymru launching Wales’ first ever Fashion and Textiles Apprenticeship, and prior to this working for Monsoon/Accessorize.  She started her career after graduating from Cheltenham and Gloucester College of Higher Education with a degree in Fashion Design Technology.  During this time she was also fortunate to be selected for an industry placement at Bruce Oldfield Couture, London.

At Creative Skillset Cymru, Emma established the first Fashion and Textiles Forum for Wales, and coordinated and hosted annual fringe events for Cardiff Fashion Week and National Apprenticeship Week.  She has also organised events with key industry partners; BBC Cymru Wales, Mulberry, Topshop and Corgi Hosiery.  One of Emma’s proudest moments was hosting an apprenticeship celebration event for HRH The Prince of Wales at Melin Tregwynt and being congratulated by the Prince himself.

Emma has a passion for film, fashion, travel and the arts, is a fan of London Fashion Week and all things Orla Kiely.  She is thrilled to be working for BAFTA to continue to support and grow the fantastic work being achieved in the industry in Wales.    

Emma is responsible for membership applications, communication with members and keeps the office and committee running smoothly.

Email: [email protected]

Maxine Dedominicis - Awards Officer

Maxine graduated from Cardiff Metropolitan University with a first-class degree in Events Management. During this time she completed a year long Events Internship in America at the Greenwich Country Club, where she shadow managed events for organisations such as Bank of America, Rolls Royce and Sentebale Charity.

Working for BAFTA is a great opportunity to for Maxine to expand her knowledge within this industry. It has opened up many possibilities and she feels honoured to have had such an exciting start to her career.

Maxine has a deep passion for film, art and travel. 

Maxine coordinates activity relating to the Awards year-round.     
Email: [email protected]

Rosie Jones - Communications Co-ordinator

Rosie Jones profileRosie has worked in the Creative Industries for 8 years. As well as being the digital lead here at BAFTA Cymru, Rosie also works as both a freelance theatre director and copywriter.

Rosie graduated from Exeter University in 2010 with a BA Hons in Drama, and after taking some time out to travel the world, she gained experience in television working for The One Show at BBC Wales. She then went on to work in London for 4 years gaining a wealth of experience in digital PR and social media marketing in the Entertainment sector with previous clients including Sony Pictures, Twentieth Century Fox, Disney and Universal. Following this, she took up the mantle of social media lead for a variety of consumer brands at a creative digital agency based in London Bridge.

Rosie moved home to Wales in 2015 to undertake a Masters degree in Drama at the University of South Wales, graduating in 2016 with a Distinction, and the prize for Outstanding Achievement in Drama. This has led her to form her own fledgling theatre company specialising in creating theatrical experiences for young children.

A self-confessed nerd, Rosie has a real passion for social media, analytics, digital content creation and emerging digital technologies. That being said, she has recently taken up cross-stitch as a way of getting herself offline! She is also attempting to write her own sit-com.

Email: [email protected]             

Ella Maxwell - Events Coordinator                           

Ella has worked in a number of communications and marketing roles in Wales since she was 18. As well as being the Events Coordinator at BAFTA Cymru, Ella also works as a freelance actress and theatre maker.

Ella stared her career as the marketing assistant at the New Theatre in Cardiff. She then worked for Cardiff University as a project manager for a year before taking some time to travel around America.

Following this, Ella then went on to gain further experience in events, communications and public affairs through her role at Invicta Public Affairs until she eventually went on to work as Wales’ External Relations Officer for Ofgem. She spent two years working for Ofgem which gave her lots of opportunities to organise large scale external events and establish a number of key stakeholder relationships across Wales.

During her time at Ofgem, Ella also started studying for a Masters in Drama at the University of South Wales and graduated in 2019.

Ella will be assisting with and coordinating the year-round events programme. She is very passionate about the creative industries and is thrilled to be working at BAFTA Cymru and supporting the exciting growth of the industry in Wales.

Email: [email protected]

Sonia Dempster - Awards and Events Coordinator

Sonia came to Cardiff to do a BA in French and Spanish, during which time she honed her language skills and spent a year abroad exploring France and Spain. Whilst studying, she also worked in events and hospitality at the Millennium Centre, gaining her first taste and experience of running large scale events.

Sonia is honoured to be able to develop her career in the Creative Industries with such an accomplished organisation. As the Events and Awards co-ordinator, Sonia supports the Awards and our extensive events programme. She is excited to be a part of the celebration of all the amazing achievements in Welsh film, television and game.  

Sonia has a love of film and TV as well as a passion for travelling and discovering new cultures. Combining all elements, she likes the fact that a series or film can totally transport you to a different place and time, and open your eyes to a different way of life than your own.

Email: [email protected]


Stifyn Parri - Consultant

Entrepreneur and entertainer Stifyn Parri has over 40 years’ experience in the creative industries and works as a creative producer, presenter, consultant and mentor. He set up MR PRODUCER in 2001 and has produced some of Wales’ most prominent live events such as the Opening Weekend of Wales Millennium Centre for BBC Wales, 11 consecutive BAFTA Cymru awards ceremonies, the ‘Welcome 2 Wales' Ryder Cup Opening Concert at the Millennium Stadium for SKY 1 and Sky Arts and the 50th anniversary gala of the Aberfan Disaster at WMC starring Michael Sheen, Bryn Terfel and Sian Phillips.

As an entertainer, he has starred as Marius in Les Misérables in London’s West End, as an actor playing Christopher Duncan in Channel 4’s Brookside, and is a game show and chat show host as well as Master of Ceremonies for corporate events, concerts and conferences.  

Stifyn brings with him a wealth of experience in promoting the Welsh arts both regionally and globally. Stifyn was the PR director for the Llangollen International Eisteddfod for four consecutive years as well as the founder and creative producer of Social, Welsh and Sexy (SWS), the renowned global Welsh networking society which has hosted very high-profile events in London, Spain, New York and Russia.

Email: [email protected]