Sir Trevor McDonald, renowned Trinidadian-British newsreader and journalist, shared how news reporting must be “relevant” to people’s lives.
McDonald is one of the most respected broadcasters of his generation. He’s anchored every ITN News programme, including the BAFTA-winning News at Ten, and interviewed the world’s highest-profile figures, from Nelson Mandela to Bill Clinton.
He told a packed audience at the special Life in Television event that he believes the core of good journalism is making news understandable to everyone.
“How do you make somebody sitting in their house in Kent or somewhere in Essex interested in what these people called ISIS are doing?,” he said.
“How do you make it not only accessible, how do you make it understandable, how do you make it relevant to their lives? And that’s the key.”
- Read a transcript of the 8 March, 2016 event