Jade Raymond, BAFTA-nominated Canadian video game producer and co-creator of hit titles Assassin’s Creed and Watch Dogs, explained how studios must use the power of games to keep creative talent.
Raymond has worked on some of the most influential games of the last 20 years. They include The Sims Online and Assassin’s Creed. The stealth smash has scooped 32 BAFTA nominations and sold 76 million copies worldwide so far.
“As game developers we really are the experts at engaging the player,” she explained.
“We know how to get their interest and keep them coming back for more. We even know how to build communities that are passionate about our games.
“What I wonder is why we don’t use these tools to engage our own creative talent?”
Watch highlights from Raymond’s talk below: