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‘Behind every BAFTA’: Big Zuu fronts major new campaign from BAFTA and Digital Cinema Media to inspire the talent of tomorrow

19 August 2022
  • 60” cinema ad, created by DCM Studios and narrated by double BAFTA-winner Big Zuu, showcases huge diversity of career pathways into the screen industries
  • Premiering in UK cinemas today (19 August), the ad targets a 16-34 audience seeing this year’s most anticipated films including Nope, Don’t Worry Darling and Bullet Train
  • A supporting campaign across BAFTA’s social platforms will highlight industry pathways and guidance for the next generation to take a first step into the industry