Meet the 2024 US Breakthroughs
Meet
Julie La’Bassiere
Joint Deputy Chair
Julie La’Bassiere is a veteran entertainment marketing and communications strategist with a long track record of innovative creative leadership and expertise across film, television, film festivals and brands. Julie is currently the Chief Strategy Officer at global communications agency, DDA where she works to integrate each of the company’s verticals to create unforgettable 360 degree campaigns and live events for clients. With over 25 years of experience working with everyone from Martin Scorsese to A24 to Duran Duran to Patricia Field’s House of Field, Julie uses her extensive and diverse experience to partner with filmmakers, festivals and brands to tell stories that resonate across borders and garner wider audiences.
Prior to joining DDA, Julie was the UK Awards lead for Apple TV+ across feature film and television series. Before that, she was across marketing and awards campaigns at Obscured Pictures in NY for clients including Bleecker Street, Amazon Studios, Focus Features, Magnolia Pictures, Netflix and Roadside Attractions. Prior to Obscured, she was the CEO of BAFTA New York and over the past two decades has worked with companies as diverse as FilmBuff, British Council, Los Angeles Film Festival, Tribeca Enterprises, CAA, Film Independent, American Cinematheque, Magus Entertainment and Writers Guild of America West, to name just a few.
Julie has also served on numerous film festival juries and industry panels and frequently mentors filmmakers on how to tell their stories authentically as possible with a lens on diversity, equity and inclusion. She is a member of the Academy of Motion Pictures Arts & Sciences and a full voting member of BAFTA, where she has served on BAFTA’s Film Committee since 202. Additionally, she is a Founding Board Member of the Future of Film is Female, a mentor for We Are Parable’s Momentum Program and is a project advisor for Future of Film which marries the art of world-building and transformative storytelling. Julie is based in London and is a graduate of Stanford University.