Three-year deal with China’s leading internet television company begins with EE British Academy Film Awards in February
Other Asia broadcasters to be confirmed soon
Hong Kong, 3 February 2015: The British Academy of Film and Television Arts (BAFTA) has today announced that Youku Tudou (www.youku.com), China’s leading internet television company, will stream the EE British Academy Film Awards on Monday 9 February 2015 for the very first time, as part of a new three-year deal with BAFTA.
Alongside the EE British Academy Film Awards, the BAFTA-Youku Tudou package includes streaming of the British Academy Games Awards, the British Academy Television Awards and the long-running series of on-stage interviews, BAFTA A Life in Pictures. IMG, a global leader in sports, media and fashion, brokered the deal on behalf of BAFTA.
The EE British Academy Film Awards is among the leading international film awards ceremonies and regularly attracts the biggest names in the world to its red carpet, which last year included Brad Pitt, Angelina Jolie, Amy Adams, Judi Dench, Christian Bale, Bradley Cooper, Eddie Redmayne, Tom Hanks, Steve McQueen, Leonardo Di Caprio, Martin Scorsese, Michael Fassbender, Uma Thurman, Emma Thompson, Cate Blanchett, Chiwetel Ejiofor, Helen Mirren, Oprah Winfrey and BAFTA’s President, HRH Prince William, The Duke of Cambridge.
The nominations for this year’s ceremony were announced earlier this month: The Grand Budapest Hotel received 11 nominations. Birdman and The Theory of Everything were each nominated in 10 categories, The Imitation Game had nine nominations, Boyhood and Whiplash were each nominated five times, Mr. Turner, Nightcrawler and Interstellar received four nominations and Pride received three.
The EE British Academy Film Awards take place on Sunday 8 February (GMT) at The Royal Opera House in London’s Covent Garden. Stephen Fry will be returning to host this year’s ceremony, which will be broadcast exclusively on BBC One in the UK – preceded by a red carpet show on BBC Three – and in all major territories around the world. On the night, www.bafta.org will also feature red carpet highlights, photography and winners’ interviews, as well as dedicated coverage on its social networks including Facebook (/BAFTA), Twitter (@BAFTA / #EEBAFTAs), Tumblr and Instagram.
For further information:
Victoria Guo/Tim Fung, FleishmanHillard
T 852 2586 7837/ 852 2586 7892
Jay Chen, Communications Director, Youku Tudou Inc.
T +8610-5885-1881 x 7161
For free photography, press accreditation, logos and more, visit: www.bafta.org/press
About BAFTA in Asia
BAFTA is increasing its presence in China and across Asia as it seeks to enable creative exchange and cross-cultural collaboration between the respective film, television and games industries. Recent activity has included a series of masterclasses with British filmmakers and craftspeople in Hong Kong, and the establishment of a scholarship programme, generously supported by the Yip Foundation.
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures, scholarships and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org and www.bafta.org/guru.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."