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Gamers To Decide the Best Game of 2010

10 February 2011

Fans vote for their favourite title to win The GAME award to be presented at the GAME British Academy Video Game Awards in March.

The shortlist for The GAME Award at this year’s GAME British Academy Video Games Awards has been announced today. The ten nominations were revealed by TV presenter and avid gamer, Michael Underwood at BAFTA HQ.

The GAME Award is the only prize to be voted for by the public at this year’s GAME BAFTAs and is affectionately known as the ‘people’s choice award’. Last year’s winner was Call of Duty: Modern Warfare 2 after over 65,000 people voted for their favourite title of the year.

One of the contenders for this year’s accolade is Call of Duty: Black Ops, which is the highest grossing video game of all time. Worldwide sales of the latest release from the popular franchise exceeded $1billion in just six weeks.

Other nominations include Super Mario Galaxy 2, Heavy Rain and FIFA 2011, which IGN called ‘the best football game there's ever been’. For the first time ever, an online game, Limbo is included in the shortlist following heated discussions between this year’s judges who decided the ten nominations.

Another contender is the critically acclaimed Red Dead Redemption. The Rockstar Games title has already won several ‘Game of the Year’ awards, including GameSpy and CVG. Red Dead Redemption also received an incredible aggregate score of 95% on Metacritic and GameRankings.

Michael Underwood, television presenter and video games enthusiast who announced the shortlist said:

“I can honestly say that I enjoyed playing each of the contenders throughout the last year. It will be fascinating to see which the public chooses as the best the game of 2010. I already know who I’m going to vote for and urge everyone to make their vote count.”

Neil Ashurst, head of UK PR for GAME continued by saying:

“Our panel of experts have created a fantastic shortlist of the year’s top titles. We encourage everyone who enjoys playing games to vote for their favourite to win our award at this year’s GAME BAFTAs. This is the only award where the public have the chance to crown the best game of 2010. There is no foregone conclusion as you have all the power. Simply log on to to cast your vote now!”

The winner will be announced at the GAME British Academy Video Games Awards on Wednesday 16 March at The London Hilton, Park Lane. It will be hosted for the third consecutive year by comedian Dara O’Briain.

The ceremony was first launched in 2003, leading to BAFTA positioning Video Games as a 3rd sector and art form, alongside Film and Television, in which to promote creative excellence.

BAFTA will announce the full nominations for the awards on Wednesday 16 February.

GAME Award Nominations

Call of Duty: Black Ops
Activision Blizzard UK Ltd/Treyarch
Dance Central
Microsoft Games Studios & MTV Games/MTV & Harmonix
Electronic Arts/ Electronic Arts Canada
Halo Reach
Microsoft Games Studios/Bungie
Heavy Rain
Sony Computer Entertainment/Quantic Dream & XDev Studio Europe
Xbox Live Arcade/Playdead Games
Mass Effect 2
Electronic Arts/BioWare
Need for Speed: Hot Pursuit
Electronic Arts/Criterion Games
Red Dead Redemption
Rockstar Games/Rockstar San Diego
Super Mario Galaxy 2

GAME Award 2011 (480.5 KB)

About GAME:

GAME is Europe’s leading specialist retailer of pc and video game products. Since the start of trading in 1991 with 11 stores in the UK, it has grown both organically and through acquisition to a chain of over 1,300 outlets in January 2009. It operates stores in ten countries, supported by eCommerce websites. Online retail is located at For further corporate information, log onto

About BAFTA:

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit