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BAFTA Announces New Sustainability Partnership for Creative Sector

23 July 2013
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The BAFTA Albert Consortium and Julie’s Bicycle team up to raise industry-wide support for sustainable production. New collaboration to encourage and assist good practice across creative sector

London, 23 July 2013: The British Academy of Film and Television Arts (BAFTA) today announced a new sustainability partnership between the BAFTA Albert Consortium, responsible for industry carbon calculator Albert, and Julie’s Bicycle, the sustainability organisation.

The new partnership between the BAFTA Albert Consortium and Julie’s Bicycle aims to encourage and assist good practice in sustainability across the creative sector, and underscores the importance of a collaborative approach in accelerating the creative industries’ transition to a sustainable and responsible, resilient business community. Both organisations have pledged to pool resources to support the development of the skills, knowledge and practical tools needed to facilitate sustainable practice across music, arts, culture, media, broadcasting and film.

Kevin Price, Chief Operating Officer at BAFTA, said: "Individually, the creative industries have done much to promote and embed sustainable practices. Nevertheless, by sharing opportunities, challenges and aspirations across the sector we stand to achieve much more. BAFTA is incredibly proud to have assembled the leading think tank on the sustainability of the TV industry - exploring the substantial need for immediate practical action. Our challenges and solutions are by no means unique and I firmly believe a collaborate approach to be a catalyst for greater progress."

Alison Tickell, Founding Director of Julie’s Bicycle, said: "This collaboration is really good news for sustainability. Our industries consistently punch above their weight with great creative ideas, entrepreneurial drive, 100% commitment and extraordinary global reach – in fact, exactly the qualities that the sustainability movement needs right now; together we are a formidable force for positive change."

For further information, please contact:

Aaron Matthews, BAFTA
T: 020 7292 5848
E: [email protected]

Lucy Warin, Julie’s Bicycle
T: 020 8746 0400
E: [email protected]


The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit, and to access the best creative minds in film, TV and games production visit

About the BAFTA Albert Consortium

The BAFTA Albert Consortium features 12 of the UK’s largest production companies and broadcasters. Founded in 2011, the Consortium is the leading think-tank on sustainability for film and television, working to raise the profile of sustainability in the industry, championing sustainable production techniques, and freely providing the tools, guidance and direction needed to reduce the negative impact of moving-image media production on the environment. For more information, visit

About Julie’s Bicycle

Julie’s Bicycle is the leading not-for-profit organisation working on sustainability within the creative industries. Our mission is to make environmental sustainability intrinsic to the business, art and ethics of the creative industries.

Founded by the music industry and now working across the arts and culture Julie’s Bicycle bridges the gap between the creative industries and sustainability. Julie’s Bicycle is working with over 1000 arts organisations across the UK and internationally and has developed a reputation as the go-to organisation for research, resources, campaigns and bespoke support. For more information, visit