Five stunning illustrations commissioned for our 2014 Film Awards brochure covers, representing the five Best Film nominees.
This year we have been working with creative agency Hüman After All to produce the print material for the EE British Academy Film Awards. Their campaign centers around the phrase 'Cinemmersive' and is representative of the emotions associated with the cinema-going experience. Illustrators La Boca were commissioned to produce artwork for the Film Awards tickets, posters and brochure covers.
We asked La Boca to interpret this year's five Best Film nominees for the covers of our Film Awards brochures. The brochures are given to all attendees on the night and form a collectable set.
La Boca was also asked to design the Awareds night promotional poster using the BAFTA mask and ceremony as their inspiration.
Click the thumbnail to see an enlarged version >
Hüman After All explain the concept of Cinemmersive...
"We chose the phrase 'Cinemmersive' to represent our approach to the BAFTA 2014 campaign.
"For us, Cinemmersive meant creating art that's grounded in the sense of emotion associated with the cinema-going experience, of being totally immersed in the landscape of film. It's a landscape that's often abstract and metaphorical, yet it lies very much at the heart of all movies. This sense of total immersion, of being enveloped by 'larger than life' stories, moments or relationships, is part of what makes films so compelling.
"The central figure used throughout the campaign is purposefully ambiguous – it could be a character from the film, or a member of the audience watching. We wanted to play upon this ambiguity as it alludes to the connection between the two; the viewer experiencing the story and the sense of empathy they feel for the character they see on screen."
Buy A Print:
The Best Film illustrations are available as limited edition prints to purchase from the La Boca online shop.
A2 Edition of 14 high quality Giclee prints on art paper for each design. £120 (inc. VAT)
A1 Edition of 4 high quality Giclee prints on art paper for for each design. £200 (inc. VAT)
Previous BAFTA Film Award Brochure Covers:
Official brochure illustrations in 2013 by Jonathan Burton
Official brochure illustrations in 2012 by Eda Akaltun
Official brochure illustrations in 2011 by Adam Simpson
Official brochure illustrations in 2010 by Tavis Coburn
Official brochure illustrations in 2009 by Noma Bar
12 Years A Slave