To “keep the wolf from the door”, he continued to hone his craft with music promos (Take That, Utah Saints, Ministry of Sound) and commercials (Coca-Cola, Nike). Meanwhile, still in collaboration with his Shifty producers Ben Pugh and Rory Aitken and cinematographer Ed Wild, he began to pen Welcome to the Punch, a big-scale cops-and-robbers thriller.
Much like another “genre geek”, Quentin Tarantino, Creevy’s film ‘school’ was his stepfather’s video store. A place where he’d disappear into the basement and watch films by Michael Mann and the Scott brothers, as well as the best of Hong Kong and Korean cinema.
Of those celluloid roots, Creevy notes: “No one should underestimate the power of learning the craft just by watching a lot of movies.” He would then later find work as a runner and assistant director on films including Layer Cake, Wimbledon and Woody Allen’s Scoop: “You suddenly realise that your heroes are just flesh and blood, and are also winging it as much as you are likely to be while making a film.”
He adds: “I would study action sequences, even boarding some out to a degree and then watch carefully how they were cut together. Sometimes I’d even watch them with the sound off, taken down to the bare elements, as it were.” How fitting then that, years later, who should come riding to his assistance as Creevy carefully ‘prepped’ his second feature but Hollywood director/producer Ridley Scott.
“We did obtain some financing from America but I was having problems getting real traction on the project. After all, I was just a director who’d made a 100 grand movie. We needed an executive producer who could lend a bit of weight and heard that [Ridley Scott’s production company] Scott Free were actually looking for London-based action movies. I sent my script to Liza Marshall and she sent it on to Ridley. I was very nervous meeting one of my heroes but he was incredibly warm. ‘Let’s get this film made,’ he said, and once he began to pick up the phone, things started to happen.
“There was a huge cachet having his named attached to the project, and having him champion me helped with getting a cast like James McAvoy, Mark Strong and Andrea Riseborough. Having Ridley’s name on the letter that went out definitely made a difference,” Creevy notes.
And the collaboration didn’t end there….
Creevy adds: “Ridley was also very involved in the script development and I’d probably meet up with him or via email maybe once every two weeks. As he was then shooting Prometheus while we were shooting Punch, we were left pretty much to our own devices but he somehow still managed to watch our rushes very night. He then became much more involved again in the editing process, giving us useful notes from time to time on how to streamline things. It made me realise – that’s why he’s Ridley Scott!”