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Take A Seat at 195 Picadilly

7 January 2020

You can make a difference by naming a seat in the Princess Anne Theatre.

BAFTA wants to open its doors wide and provide opportunities for those who otherwise wouldn't have been given a chance in the film, games and television industries. To do this, we’ve launched the Illuminating BAFTA fundraising campaign to redevelop our home, 195 Piccadilly, and dramatically increase our learning and new talent programme. This will enable us to discover, nurture and inspire the next generation of talent and drive creativity in the UK and internationally.

As part of the redevelopment, the Princess Anne Theatre, BAFTA’s 227-seat cinema, will be beautifully renovated throughout, with state-of-the-art technology providing the best cinema experience in London. The theatre first opened in 1975 with a screening of Steven Spielberg’s Jaws. Today, it hosts the world’s leading talent in film, games and television, and provides a stage for the hundreds of charitable events and initiatives BAFTA produces each year.

Naming a seat is a personal way for you to support BAFTA’s charitable work. Whether in your own name, a company name, in memory of a loved one or as a gift for someone special, your donation will enable us to discover, nurture and inspire the next generation of talent and ensure the screen-based industries are open to all. 

By way of acknowledgement, for a donation of £10,000, you will receive:

  • An inscription on a seat in the Princess Anne Theatre for at least 10 years
  • Your name featured on the donor wall at 195 Piccadilly
  • The opportunity to choose the position of your seat in the Princess Anne Theatre (for the first 50 supporters)

“I named a seat for my late mother and father as a public acknowledgement and private reminder of everything they gave me.  It seems like such a small thing, but it brings them into my world of movies and gives them a credit.  I like the idea that someone will idly read their names at a screening.  It’s like carving them on a tree in a forest - only much more ecological!” - Duncan Kenworthy OBE 

To name your seat, please contact Laura Kloss, Fundraising Officer, [email protected] / 0207 292 5825

Seat Plan