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Take A Seat At 195 Piccadilly

You can make a difference by naming a seat at 195 Piccadilly

BAFTA wants to open its doors wide and provide opportunities for those who otherwise wouldn't have been given a chance in the film, games and television industries. To do this, we’ve launched a fundraising campaign to redevelop our home, 195 Piccadilly, and dramatically increase our learning and new talent programme. This will enable us to discover, nurture and inspire the next generation of talent and drive creativity in the UK and internationally.

As part of the redevelopment, the Princess Anne Theatre, BAFTA’s iconic 227-seat cinema, will be fitted with state-of-the-art technology providing the best cinema experience in London.

The Princess Anne Theatre is the heart of BAFTA’s home, playing host to our film screenings and events. It is from here that the Awards nominations are broadcast, and where HRH Princess Anne awarded Charlie Chaplin his BAFTA Fellowship Award at the Royal Opening of 195 Piccadilly in 1976.

Naming a seat is a personal way for you to support BAFTA’s charitable work. Whether in your own name, a company name, in memory of a loved one or as a gift for someone special, your donation will enable us to discover, nurture and inspire the next generation of talent and ensure the screen-based industries are open to all. 

By way of acknowledgement, for a donation of £10,000, you will receive:

  • An inscription of your choice on a seat in the Princess Anne Theatre for at least 10 years
  • The opportunity to choose the location of your seat
  • Access to the BAFTA Members’ Club for one year from reopening – a private bar and restaurant housed on the newly-created fourth floor of 195 Piccadilly
  • An invitation for you and a guest to attend a BAFTA Members’ screening once a month for a year from reopening
  • An invitation for you and a guest to attend the 195 Piccadilly opening night party
  • Your name featured on the supporter wall at 195 Piccadilly for at least 20 years

“I named a seat for my late mother and father as a public acknowledgement and private reminder of everything they gave me.  It seems like such a small thing, but it brings them into my world of movies and gives them a credit.  I like the idea that someone will idly read their names at a screening.  It’s like carving them on a tree in a forest - only much more ecological!” - Duncan Kenworthy OBE 

To make a donation or find our more, please contact:

Georgina Norton, Campaign Officer, [email protected]