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THE LEGO GROUP: MASTERCLASS SUPPORTER

Event: Masterclass with PC Williams, supported by LegoDate: Tuesday 4 October 2022Venue: The LEGO® Store Leicester Square, LondonHost: Mariayah Kaderbhai-Event: Masterclass with PC Williams, supported by LegoDate: Tuesday 4 October 2022Venue: The LEGO® Store Leicester Square, LondonHost: Mariayah Kaderbhai-Event: Masterclass with PC Williams, supported by LegoDate: Tuesday 4 October 2022Venue: The LEGO® Store Leicester Square, LondonHost: Mariayah Kaderbhai-Event: Masterclass with PC Williams, supported by LegoDate: Tuesday 4 October 2022Venue: The LEGO® Store Leicester Square, LondonHost: Mariayah Kaderbhai-


THE LEGO GROUP: MASTERCLASS SUPPORTER

BAFTA partnered with The LEGO® Group in 2022 to programme Lego Lates – a new global series of after-hours, adults-only events, held in LEGO® Stores, globally, with the aim of bringing people closer to its culture and passion points through play.

The Lego Group aimed to reach new audiences through unique partnerships in London, Shanghai and New York and they selected BAFTA as their UK partnership!

Together as part of the partnership, BAFTA and The LEGO® Group hosted a BAFTA Masterclass which paired LEGO building with a unique behind the scenes focus on the film and TV industry with award-winning costume designer PC Williams. The event aimed to inspire guests and show how LEGO building can help adults relax and find their flow.

LEGO® also created a piece of branded content for BAFTA and LEGO® social channels to bring the partnership to life.