On October 3, 2019, BAFTA New York welcomed Daniel Rosenberg, founding partner of Piro, for an informal conversation about the current landscape in branded entertainment and the challenges and opportunities facing content creators and brands in the space.
Moderated by BAFTA New York's Digital and Social Media Committee co-chair, Susan Margolin, Daniel discussed what’s working and what’s not in branded content, how to pitch to brands, how one gets into the room with brands, and how brands measure success.