Press Releases

BAFTA albert, the leading sustainability organisation for the screen industries, has announced that Ralph Lee has been appointed its first Chair.

BAFTA albert, the TV and film industry organisation for environmental sustainability, has today published an update from the largest media brands in the UK and Ireland on the progress of the Climate Content Pledge, one year after it was signed alongside COP26 in Glasgow.

• Tool follows from the launch of the Climate Content Pledge at COP26
• Designed to support those working in editorial to consider how to authentically bring the climate into their programmes
• Latest IPCC report notes the positive impact that climate storytelling could have on our collective response to the climate crisis. 

• albert’s Annual Review of 2021 reflects on a significant year for the TV industry with huge efforts made in tackling climate change despite challenging conditions.
• albert Carbon Calculator data revealed the average hour of TV in 2021 contributed 5.7t CO2e per hour – a 30% increase from 2020.   
• Travel remains the largest part of a production’s footprint. 
• Industry recognises unique role in engaging audiences with the climate crisis. 

albert and Arup launch voluntary global environmental standard for studio facilities

• Studio Sustainability Standard launched to help studios measure and reduce the environmental impact of their facilities
• Global standard designed by TV and film sustainability organisation, albert and technical partner, Arup alongside a working group of leading studios, producers and trade bodies.
• All studios invited to get in touch to find out more and take part

Film and high-end TV productions filming in Wales over next 12 months encouraged to participate

Today the CEOs of the UK’s largest media brands will gather at the COP26 climate conference in Glasgow to issue a rallying cry to the global industry to do more and better climate story-telling on screen across all genres.

• New toolkit is unveiled as albert celebrates its 10th year 
• The updated calculator will help productions to more accurately measure their carbon footprints and compare their production’s impact to the rest of the industry 
• Updated toolkit will also be rolled out to International partners in local languages 
• The updated toolkit follows the launch of Creative Offsets – a further step towards helping the industry hit its net zero goal. 

-         An inspiring programme of events is planned by BBC, C4, ITV, SKY and STV with BAFTA’s albert, alongside sustainability partner Natural Capital Partners.

-         Events will showcase the UK broadcasters’ radical collaboration in sustainability through albert both on and off screen, for the past decade.

-         Events will be live streamed for a wider audience.

• albert releases its third ‘Subtitles to Save the World’ report looking at how often climate change and our solutions to tackling it were mentioned on our TV screens in 2020. 
• Climate change mentions have decreased slightly since 2019 during a turbulent year which reflects the impact of lockdown on both the TV production industry and wider society. 
• Words associated with positive individual actions have increased but there are fewer associated with the systemic change needed to help us reach net zero.