Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon, Picturehouse Cinemas and many other leading independent cinemas. DCM works in partnership with advertisers and agencies to connect brands and people in the unique cinema environment. DCM is a proud long-standing partner of BAFTA, helping to support British filmmaking and talent by raising BAFTA’s profile with cinemagoers across the UK. BAFTA’s headquarters at 195 Piccadilly also regularly plays host to a number of industry screenings and events that DCM hosts throughout the year, including our DCM Awards and DCM Film Club.