The Duke, President of BAFTA, will discuss the organisation’s long-term ambitions for UK-Asia cross-cultural exchange
BAFTA will make its first ever visit to Shanghai, as part of the GREAT Festival of Creativity from Monday 2 to Wednesday 4 March. HRH The Duke of Cambridge will officially open the Festival. As President of BAFTA, The Duke will use the opportunity while in Shanghai to discuss BAFTA’s intentions to foster creative and cultural exchange between British and Asian practitioners in the film, television and games industries.
The visit by BAFTA builds on the organisation’s ongoing outreach into Asia, which began in Hong Kong in 2013 and has so far included a series of masterclasses with British talent, screenings of BAFTA-nominated British short films, a new broadcast deal with Youku Tudou to stream the BAFTA Awards ceremonies, and the establishment of a Hong Kong scholarship programme.
We are delighted to be joining BAFTA President HRH The Duke of Cambridge at the GREAT Festival of Creativity in Shanghai. BAFTA recognises that the film, television and games industries are becoming ever more global, and we believe that opportunities for creativity and innovation will increasingly result from collaboration between territories. - Amanda Berry
The GREAT Festival of Creativity, taking place at Shanghai’s Long Museum, West Bund, will showcase Britain’s status as a world leader in commercial creativity. On Wednesday 4 March, Amanda Berry OBE, Chief Executive of BAFTA, will introduce a day of talks focussed on British film, including a masterclass on the making of the BAFTA-nominated film Paddington, which will receive its Chinese premiere the night before. A BAFTA mask will be on display in the ‘GREAT Creations’ exhibition of British design innovations throughout the Festival.
