Virgin Media is the new title sponsor of the British Academy Television Awards.
As part of the three year partnership, Virgin Media has launched a new award - Virgin Media’s Must-See Moment, the only award at the ceremony voted by the British public.
Virgin Media’s Must-See Moment will reward the TV programmes that got the nation talking last year; the dramatic scenes, cliff-hangers and the laugh-out-loud, the edge-of-your-seat; unforgettable TV action.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “Virgin Media’s commitment to the British Academy Television Awards is a celebration of the enduring power great television has to fire emotions and get the British public talking.”
Virgin Media recently revamped its TV offering for its customers with the launch of its new Virgin TV V6 set-top box and enhanced multi-screen viewing experience. The interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.