Our Vision, the Beacon that guides everything we do is:

“To support, develop and promote the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public.”

BAFTA stands alone as a champion of excellence in the creation of films, television and video games. The art forms of the moving image have never carried so much weight with the viewing and playing public. But the pressure to compromise on quality and standards is intense. Safeguarding the health and future development of those art forms is crucial not just to culture, but to society, too.

A central part of that mission is the Academy’s commitment to bringing the knowledge and insight of leading practitioners to the widest possible audience; to encourage both producers – the industry – and consumers – the public to be more demanding of what we see on our screens.

The Academy is a registered charity and relies solely on the support of the industries it represents and on the wider corporate community to fund its year round activities. All funds raised at Screen Dreams will go towards the Academy’s charitable/educational Learning and Events programme.