24 July 12
Liza Burnett Fefferman is Executive Vice President, Publicity for
RADiUS–TWC, the new label from The Weinstein Company where she
oversees and executes PR campaigns for the company’s slate in
additional to handling corporate communications.
Prior to joining RADiUS, Fefferman spent five years as Senior Vice
President of Publicity for Samuel Goldwyn Films and ATO Pictures (via
their partnership in IDP - Independent Distribution Partners) where
she oversaw all PR campaigns for each company’s slate and managed
corporate publicity for both entities. Fefferman was also responsible
for awards’ campaigns, film festivals, premieres, tastemaker
screenings and special interest programs while serving as point person
for directors, actors and producers. IDP titles she oversaw include
“2 Days in Paris,” “Elegy,” “Fireproof,” “Harry Brown,” “Mao’s Last
Dancer” and “Casino Jack” among others.
Before joining IDP, Fefferman ran her own PR and marketing firm.
Clients included several film production companies, the New York Jets,
and Conde Nast’s domino magazine.
In 2005, Fefferman joined The Weinstein Company (TWC), as Executive
Vice President, Publicity where she reported directly to Harvey and
Bob Weinstein. There, she orchestrated and managed campaigns for all
TWC titles including: "Hoodwinked," "Transamerica," "Scary Movie 4,"
"Derailed" and "The Matador" while guiding the young company to four
Oscar nominations and seven Golden Globe nominations including a
Golden Globe win for Felicity Huffman.
Prior to The Weinstein Company, Fefferman was Senior Vice President,
Dan Klores Communications, where she founded DKC/Film. While there,
she developed and implemented national campaigns for film and
television clients including: USA Films/Focus Features, New Line,
Lionsgate, IFC, Wellspring, Palm Pictures, John Sloss & Cinetic Media,
THINKFilm, GreeneStreet Films, Jean Doumanian Productions, Iridium
Entertainment ("The Door in the Floor"), Guy Walks Into A Bar ("Elf"),
IFP, Showtime Networks, Inc., Court TV, VH1 and USA Network. She also
worked with high-profile talent including Jennifer Lopez, Sean
"Puffy" Combs, Paula Abdul, Susan Sarandon, Britney Spears, Vincent
Gallo, Trudie Styler, Jeffrey Tambor, Mary J. Blige, and Lil' Kim.
In 2004, Fefferman was named one of PR Week's "Top 10 Rising Stars Under 30."
Fefferman has also served as Associate Producer on two films, "Ring of
Fire: The Emile Griffith Story" (USA Network) and "The Boys of 2nd
Street Park (Showtime) both of which premiered at the Sundance Film
She is a graduate of Union College.
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