Lucinda Whiteley Week 2 - Facing the real world

18 November 09

Alright, I admit it!

I love this digital double life because of course it means that I can communicate with everyone without even having to get out of bed.

It also means I can wind myself up into a frenzy by obsessively checking out the competition for the Awards. It’s really tough. But it’s a testament to British talent too - funding is increasingly difficult for UK animation producers but they continue to turn out brilliant shows.

I force myself to log off and face the real world.

Several meetings this week to discuss the next Horrid Henry project - actually the next one is already in production, so it's the one after that. Once again we'll be taking the brand into an area it hasn't been in before, so our meetings are always full of questions, but I love the fact that after more than 25 years in the business I can still be learning new things. And I love the fact that experience counts for so much as well, because when you combine the two it can lead to really exciting ways of doing things.

Talking of experience, I had a worrying conversation with a friend whose son has just spent two weeks sitting (unpaid) in a reception area, waiting to be sent out to buy a busy exec's sandwiches. All in the name of work experience. I suppose you could argue it's some kind of experience, but not necessarily a positive one. Even worse, he wasn't on his own - there were three of them sitting there, so they even had to compete for who was going to go for the sandwiches. Hmm, maybe there's an idea for a reality show.

I nab friend's son to do some research on a charity idea we’ve been working on - at least he won't have to buy any more sandwiches. Friend asks me what I'm going to wear to the awards - that's easy, I say, my dress is waiting patiently in the wardrobe. Though hang on, I need some shoes!

Anyone out there need some retail work experience?!

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