The Consortium – comprising the UK’s leading broadcasters and production companies – grows to 12. Projects include recently launched ‘albert+’ certification
London, 29 May 2014: The British Academy of Film and Television Arts (BAFTA) has today announced that Shed Media, NBCUniversal International Television Production and UKTV will join the BAFTA Albert Consortium, the industry body for environmental sustainability within television production. The three companies join existing members ITV, Sky, BBC, Channel 4, Kudos, IMG, Twofour, Endemol and all3media.
Since its formation in 2011, the Consortium has been working to increase awareness of the environmental impact of the production process in the UK and oversees a number of innovative projects related to sustainable production, including the recently launched ‘albert+’ certification. ‘albert+’ educates programme makers in sustainable production and highlights the green credentials of qualifying programmes by displaying the ‘albert+’ badge in their credits.
Kevin Price, Chief Operating Officer of BAFTA, said: “Pooling experience and resources are effective ways of addressing an industry issue, so we are delighted to welcome more companies to the Consortium.”
Claire Hungate, Shed Media COO, said: “As a leading producer of TV content, we welcome the opportunity to embed sustainability across Shed Media’s diverse portfolio of projects. We remain fully committed to making environmental sustainability an integral, mainstream facet of all our production processes.”
Samantha Jukes-Adams, NBCUniversal International Television Production, VP Production, said: “As a significant player in the UK production market, we are committed to make our programmes as sustainable as possible. Membership to the BAFTA Albert Consortium allows us to both learn and contribute to best practice for low carbon production.”
Leah Milton, UKTV Head of Production, said: “UKTV’s commitment to sustainability is reflective of the passionate, imaginative and creative culture of the company and our staff. We are delighted to have joined the BAFTA Albert Consortium and are dedicated to ensuring all programmes we commission address the issue.”
For further information contact Aaron Matthews at BAFTA
T +44 (0) 20 7292 5807 | E AaronM@bafta.org
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures, scholarships and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org and www.bafta.org/guru .
The BAFTA Albert Consortium features some of the UK’s largest production companies and broadcasters. Founded in 2011, the Consortium is the leading think-tank on sustainability for film and television, working to raise the profile of sustainability in the industry, championing sustainable production techniques, and freely providing the tools, guidance and direction needed to reduce the impact of moving-image media production on the environment. The group’s current projects include Albert+, the Albert carbon calculator, Media Greenhouse and a sustainable production module. For more information, visit www.bafta.org/albert.
‘albert+’ is the initiative from the BAFTA Albert Consortium that educates the UK’s production base in low carbon production methods, providing support to programme teams and evaluating and rewarding productions that take a holistic and measured approach to managing their environmental impact. The ‘albert+’ certification, as displayed in the credits of programmes, is awarded to programmes that meet strict environmental criteria for production and whose senior staff members take a strong lead on sustainability while measuring their carbon footprint and adopting low-carbon production techniques to reduce the environmental impact of their production. The first ‘albert+’ certification appeared on the credits of From There to Here, a Kudos drama production for BBC One, and on BBC Two’s Springwatch in May 2014.
The ‘albert+’ badge as seen within credits of certified programmes