Bafta Press

BIOWARE co-founders to give BAFTA Annual Video Games Lecture

Tuesday 15 November 2011 at 8.30pm at BAFTA, 195 Piccadilly, London W1J 9LN

Dr. Ray Muzyka and Dr. Greg Zeschuk, co-founders of BioWare™, as the speakers at this year’s Annual Video Games Lecture, in association with GAME on Tuesday 15 November 2011. BioWare is a label within parent company, Electronic Arts. BioWare now has seven locations worldwide, and specialises in role-playing, strategy and massively multiplayer online (MMO) games, including the story-driven MMO game, Star Wars™: The Old Republic™ and the award-winning science fiction action-RPG franchise, Mass Effect™.

BAFTA’s Annual Lectures showcase the most renowned creative talent in film, television and video games, providing a platform on which individuals share their personal visions for the future of their industry. Muzyka and Zeschuk founded BioWare in 1995 after graduating from medical school; their first game, Shattered Steel, was released the following year. Since then, the studio has created some of the most popular and critically-acclaimed games in the role-playing genre, including the Baldur’s Gate series, Neverwinter Nights, Jade Empire™, the Dragon Age™ franchise and the Mass Effect series, which last year earned the studio a BAFTA for Best Game for Mass Effect 2. BioWare also runs active MMOs with Ultima Online™, Dark Age of Camelot™, and Warhammer® Online through its BioWare Mythic studio.

The lecture will start at 8.30pm, preceded by a Champagne Taittinger reception from 7.30pm, at BAFTA headquarters, 195 Piccadilly, London, W1J 9LN. Public tickets are available from http://tinyurl.com/Lecture2011 for £6.

BAFTA's year-round schedule of events and its online resources are developed to bring both the public and the BAFTA membership closer to the creative talent behind games, films, and TV shows. Find out more at www.bafta.org/newsletter , www.facebook.com/bafta or www.twitter.com/baftagames .

The 2012 GAME British Academy Video Games Awards will take place on Friday 16 March at the London Hilton on Park Lane and, for the fourth year running, will be hosted by comedian and gamer, Dara O’Briain. The nominations will be announced on Thursday 16 February.
For information either on buying tickets or about the Awards in general, visit www.bafta.org/awards/video-games or contact Kelly Smith on kellys@bafta.org .

For more information please contact:

Kristoff Clark
freud communications
Tel: 020 3003 6472
Email: kristoff.clark@freud.com

Mark Pitchford
freud communications
Tel: 020 3303 6543
Email: mark.pitchford@freud.com


About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org .

About GAME

GAME is Europe’s leading specialist retailer of pc and video game products. Since the start of trading in 1991 with 11 stores in the UK, it has grown both organically and through acquisition to a chain of over 1,300 outlets in January 2009. It operates stores in ten countries, supported by eCommerce websites. Online retail is located at www.game.co.uk . For further corporate information, log onto www.gamegroup.plc.uk .

About BioWare

The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles and franchises, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in seven locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California) and Galway (Ireland).

In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. In 2011 EA created the BioWare Label, alongside EA Games, EA SPORTS™ and EA Play. For more information on BioWare, visit www.bioware.com , or follow us on Twitter at www.twitter.com/biofeed . To join the millions of fans already registered with the BioWare community, go to http://social.bioware.com .

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com .

LucasArts, the LucasArts logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2011 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. All rights reserved. BioWare, Jade Empire, Mass Effect and Dragon Age are trademarks of EA International (Studio and Publishing) Ltd. EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners