On December 1, 2016, BAFTA New York welcomed Zachary Soreff, President and Partner at Sawyer Studios, for an informal conversation on how modern movie advertisers are using data to connect with audiences.
The discussion covered big data techniques, programmatic advertising, advanced television targeting, and mobile and cross device strategy. Moderated by Susan Margolin.
Zachary Soreff is President of Sawyer Studios, and runs entertainment marketing and advertising campaigns for Universal, Lionsgate, Sony, Amazon Studios, Open Road, IFC, Magnolia Pictures, PBS, The Orchard and many more. He is at the cutting edge of the most progressive and emerging techniques used to market digitally-enabled, streaming and on-demand films and TV shows. He works with distributors, producers and sales companies to devise innovative marketing campaigns and is a leading industry expert on how set-top box, Internet, cable/satellite, mobile, tablet, retail and traditional media work together; and how to make the most of real-time data alongside creative optimization to ensure maximum return throughout the entertainment release life cycle.