Global Games Strategy

In June 2016, we were delighted to present Amy Hennig with a BAFTA Special Award. As the highly-esteemed writer and creative director behind the best-selling and four times BAFTA-winning Uncharted video game series, and one of the most influential female figures in the industry, we were proud to recognise her achievements with one of BAFTA’s highest accolades.

Presented to Amy in Los Angeles, and coinciding with E3, this Special Award also marked something significant for BAFTA as an organisation: our renewed commitment to growing our global games membership, and in turn, our global significance across the industry as a whole.

To engage with industry professionals across the pond, we are developing an international events programme - as kick-started by this year’s Special Award ceremony in LA - through both building a calendar of event hosted by BAFTA across the globe, and ensuring we have a presence at already-established international industry events.

As well as a global programme of events, creating and supporting a truly global network of BAFTA ambassadors is crucial for us in putting our Global Games Strategy into practice. Through this network, we hope to provide our ambassadors with the tools to communicate the BAFTA message and membership benefits to their own contacts, and help to create an online community where members can exchange industry knowledge, insights and experience, as well as build cross-sector relationships and collaborate with BAFTA members across the film and television industries.

The film, television and games industries are becoming ever-more global, and BAFTA believes that collaboration across territories offers invaluable opportunities for creativity and innovation. Our Global Games Strategy is one way in which we aim to take full advantage of these opportunities, and offer our members unique access to the very best talent in game creation across the globe.