EE is the 2013 title sponsor of the EE British Academy Film Awards, which take place on Sunday 10 February 2013, replacing sister brand Orange.
“BAFTA is one of our most treasured and collaborative brand partnerships, and we are excited to announce it as the first sponsorship property for the EE brand – continuing our company’s 16 year relationship with BAFTA. Film is at the heart of what EE will offer customers, from streaming films from our film store over our 4G network to two for one cinema trips every Wednesday, and therefore our BAFTA partnership is ideal to help us communicate the EE brand values.
"We are working closely with the great team at BAFTA to enhance the experience around the 2013 Awards and look forward to announcing some exciting activity in the coming months.”
Spencer McHugh | Director of Brand, EE
“We are enormously proud of our long-standing partnership. We share a passion for film and working together we have grown and developed the Film Awards into an exciting and vibrant event with a global audience. We are very excited about the new opportunities we can now explore with EE and look forward to sharing the very best in cinema and engaging with more film fans than ever before.”