Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 2,901 screens at 449 sites for advertisers. DCM represents 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and more than 150 independent cinemas. DCM works in partnership with advertisers and agencies to connect brands and people in the unique cinema environment. DCM is a proud long-standing partner of BAFTA, helping to support British filmmaking and talent by raising BAFTA’s profile with cinemagoers across the UK. BAFTA’s headquarters at 195 Piccadilly also regularly plays host to a number of industry screenings and events that DCM hosts throughout the year, including our monthly DCM Tuesdays film club.