Children's Awards Official Partners

14 October 09

The Academy is extremely grateful to the following companies who have supplied products and services to this year's EA British Academy Children’s Awards. We are proud to have such a prestigious range of companies represented as our Official Sponsors and Suppliers and are deeply indebted to them all.

Title Sponsor Electronic Arts
Official Cars Audi
Official Water Evian & Badoit
Official Champagne Champagne Taittinger
Official Wine Villa Maria
Official Post-Production Partner The Farm Group

Sponsor's Message

This is such an exciting year for the EA British Academy Children’s Awards.

Not only do the Awards already embrace and celebrate the outstanding creativity within children’s film, television and interactive entertainment but this year the Kids’ Vote has changed, too. It now represents the wide range of media on offer for children today, encompassing TV, film, online and games.

With so many of their favourites to vote for across these categories, it was no surprise to see how hugely popular the Kids Vote has been this year. The overall number of votes really has surpassed all expectations, shattering the previous record. It stands as testament to the sheer breadth of high quality content and choice for children today, and how engaged children are in wanting to have their opinion heard.

There is so much that unites all of us in the room tonight. We’re all here to celebrate and acknowledge creative talent across our industries, with one goal in mind – providing children with excellent media to keep them inspired, educated, informed and entertained.

Shifting technology and rapid innovation is driving this sector forward faster than ever before. Whether children are watching, interacting, playing or learning – on TV, online or on a games console – they are surrounded by the examples of this sea change. This fast-paced media and technological revolution is perhaps as significant as the advent of broadcasting itself.

Predicting the future of media consumption is something most of us in this room try to do. It's a difficult task but one thing is certain – as the lines become blurred between all of our industries, there will always be a place for globally-renowned great British creative talent who are imagining the future as we do, and imagining the next big thing in children’s media.

Many congratulations to all the nominees tonight and best of luck!

Keith Ramsdale
VP and UKI Country Manager, Electronic Arts (UK)

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