Campaigning Guidleines
24 September 07
Campaigning guidelines for the British Academy Children's Awards in association with Electronic Arts.
The Academy's Children's-voting members make their choices for the annual Children's Awards on the basis of the creative merits of each programme/film/video game. Bearing in mind the sheer volume of entries, the Academy strongly supports the distribution of DVDs/video games in support of entries, and sees Screeners as a useful tool in broadening the voters' access to your programme/film/video game. There should however be no attempt by broadcasters, production companies or games developers/publishers to influence votes by means of 'inducements'. Although additional information is sometimes useful in helping our members make informed judgements, information delivered in too lavish a way may discriminate against less well-resourced production companies and be seen as an inducement. It is the Academy's aim, as has been the case to date, that all Awards campaigning be conducted in a fair and ethical manner.
The Academy's Children's Committee reserves the right to review any activity that may or may not be described in the guidelines below. Those companies who do not conform to these guidelines may have their access to the membership database withdrawn. These are intended as guidelines only. No-one should assume that matters not included in these guidelines are or are not approved. If you have any queries, please contact Lisa Prime, Children's Awards Officer on 020 7292 5820 or via email to lisap@bafta.org .
GUIDELINES
1. Screenings
- If any screenings of programmes/films take place, the Academy asks that it be notified
- The provision of food at screenings is permitted, but not on a scale where it could be seen as an inducement
- The distribution of gifts to screening attendees is not permitted
- Q&A sessions after the screening of a programme/film are permitted, but recording them and distributing them to members is not
2. Brochures/printed materials and Screeners
- If you wish to send members additional information about your programme/film/video game, this should be limited to either one single two-sided A4 document per entry or the latter plus covers
- You may include a list of key cast and crew, a short synopsis and screening information
- Quotes and reviews are not permitted
- You may wish to include promotion of a number of programmes/films/video games within one booklet. The same limit of two sides of A4 per programme/film/video game applies although again, you may add a cover
- Covers may contain Company details (contact numbers, etc) but no details of the programmes/films/video games
- If you intend to send any printed materials to our members, the Academy requests that you provide a prior copy for approval to ensure this does not contravene the specific requirements. This may be sent as a hard copy by post or as a pdf file via email to Lisa Prime at lisap@bafta.org
- You may send screenplays where appropriate. Please do not send 'Making Of' books
- You may send out invitations to screenings of programmes/films entered into the Awards
- You may send out screeners (DVDs or video games) of programmes/films/video games entered. Screeners must contain the programme/film/video game only and not feature any additional material.
3. BAFTA Logos
- Production companies/broadcasters/games publishers may only use the BAFTA logos in print and broadcast once a programme/film/video game has been nominated. Logos can be provided by the Academy before the nominations are announced, for advance artwork preparation, but must only be used if the programme/film/video game receives a nomination. The official event logo must be used with nominations.
- Should any broadcasters, producers or games developers/publishers wish to promote the programmes/films/video games they are entering for The British Academy Children's Awards in 2007, the Academy will make its membership list available through a third party mailing house between 1 July and 15 August 2007.
- All costs associated with the mailing house and postage must be borne by the broadcaster, producer or games developer/publisher.
- The Academy kindly invites broadcasters, producers and games developers/publishers to respect these rules and regulations. Any organisation abusing this facility will forfeit their right to access this information.
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