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Partnership Benefits

Discover more about the benefits available at each level of partnership.


Academy Partner

In return for a fee, a Corporate Partner enjoys a range of prestigious and largely hospitality-related benefits. To ensure a level of exclusivity and effective servicing, the Academy will manage no more than eight Corporate Partnership arrangements at any given time.

  • One exclusive signature event at 195 Piccadilly per annum
  • An option for one additional (paid for) signature event per annum
  • The Opportunity to purchase tickets (up to ten max) to all BAFTA Awards ceremonies (subject to availability)
  • Six 'Friends of the Academy' passes
  • Tickets for a range of selected BAFTA Members' Events
  • Credit in all Academy publications
  • 30% discount on advertising rates in Academy publications
  • 50% discount on hire rates at 195 Piccadilly (for up to two additional bookings per annum. excluding designated signature event)
  • Personal and ongoing BAFTA management of your relationship to ensure maximum benefit is realised
  • Two special, annual Corporate Partner evenings at 195 (exclusive screenings) hosted by BAFTA for hospitality usage and an opportunity to network with other corporate affiliates (one exclusively for Corporate Partners and the other for all affiliates).

COST: £30k per annum (payable upon signature)

Partnerships: Corporate Partner T&Cs (150.3 KB)


Corporate Associate Partner

For a reduced fee, a Corporate Associate still secures a highly beneficial range of hospitality-related benefits and makes a significant contribution to the fulfillment of the Academy's aims and objectives.

  • The opportunity to purchase tickets (up to 4 max) to all BAFTA Awards ceremonies (subject to availability)
  • Two 'Friends of the Academy' passes
  • Tickets for a range of selected BAFTA Members' Events
  • Credit in all Academy publications
  • 25% discount on ad rates in Academy publications
  • 25% discount on hire rates at 195 Piccadilly (for up to two bookings per annum)
  • Personal and ongoing BAFTA management of your relationship to ensure maximum benefit is realised
  • One special, annual Corporate Associate evening at 195 for all commercial partners, hosted by BAFTA for hospitality usage and an opportunity to network with other corporate affiliates.

COST: £10k per annum (payable upon signature)

Corporate Associate General Terms and Conditions. (119.3 KB)


Academy Supporter

Businesses that supply products, services or expertise that help the Academy provide the highest level of service across all of its operations may become a Supporter.

  • One exclusive signature event per annum
  • The opportunity to purchase tickets (up to 10 max) to all BAFTA Awards Ceremonies (subject to availability)
  • Six 'Friends of the Academy' passes
  • Tickets for a range of selected BAFTA Members Events
  • Credit in all Academy publications
  • 30% discount on advertising rates in Academy publications
  • 50% discounted on hire rates at 195 Piccadilly (for up to two additional bookings per annum excluding designated signature event)
  • Personal and ongoing BAFTA management of your relationship to ensure maximum benefit is realised
  • One special, annual Corporate Supporter evening at 195 for all commercial partners, hosted by BAFTA for hospitality usage and an opportunity to network with other corporate affiliates.

COST: In kind (A sufficient value of product or service must be agreed)

Academy Supporter General Terms and Conditions. (149.6 KB) .


Detailed description of these benefits

Exclusive Signature Event

Corporate Partners and Corporate Supporters are eligible to receive one free Signature Event at 195 Piccadilly per annum. The event - based around film, television or any form of interactive entertainment - will be fully tailored to the partner's needs and could, for example, include the special screening of a new feature film. The Signature Event must be taken within the term of the agreement.

Screenings take place in the Princess Anne Theatre (capacity 213), with reception facilities available in our David Lean Room at the Partner's cost. BAFTA will endeavour to successfully fulfil all specific screening requests but screenings are strictly subject to the availability of prints from distributors.

Should Corporate Partners wish to hold a second Signature Event in any one year then the Academy will facilitate that request, provided sufficient notice is given, although all costs will be payable by the Partner. (Please note that Partners can claim a 50% discount on room hire if selected as one of their two discounted hire events available per annum as described below).


Opportunity to Purchase Tickets for Awards Ceremonies

Partners will have an exclusive opportunity to purchase up to ten (for Corporate Partners and Corporate Supporters) or four (for Corporate Associates) tickets, which may be offered at a special rate, to all annual British Academy Award ceremonies, specifically:

  • British Academy Film Awards
  • British Academy Television Awards
  • British Academy Television Craft Awards
  • British Academy Children's Awards
  • British Academy Games Awards

This offer is strictly subject to the availability of tickets, with no guarantee that any ticket requests will be granted.


Invitations to Other Exclusive BAFTA Events

Partners, Associates and Supporters will be offered tickets to a range of specially selected events at 195 Piccadilly, involving high profile personalities from the world of film, television and games. Recent events have included interviews and masterclasses featuring Woody Allen, Paul Abbott, Oliver Stone, Amitabh Bachchan, Cate Blanchett, Anthony Minghella and Lorraine Heggessey. NB. Please note that partners do not have access to 195 film screenings for voting BAFTA members.


'Friends of the Academy' Passes

Academy passes (six maximum for Corporate Partners and Corporate Supporters and two maximum for Corporate Associates) are available to partners, enabling privileged access to the Academy's members bar and restaurant facilities at 195 Piccadilly. NB. These passes do not confer voting rights.


Credit in all Academy Publications

Partners will receive prominent credits in all Academy publications, including our members' magazine ACADEMY and the official souvenir brochures for the annual Film and Television Awards ceremonies.


Discounted Advertising Rates for Academy Publications

Partners are entitled to take advantage of a discounted rate of 30% (for Corporate Partners and Corporate Supporters) and 25% (for Corporate Associates) on advertising in all Academy publications, including ACADEMY magazine, official souvenir Awards brochures and other special publications.


Discounted Hire Rates for BAFTA 195 Piccadilly

We encourage all our partners to become involved with our year-round activities as much as possible, so we're delighted to offer substantially discounted rates for hire of BAFTA 195 Piccadilly, our London headquarters and private hire venue.

A 50% discount (for Corporate Partners and Corporate Supporters) or 25% (for Corporate Associates) on our normal hire fees will be offered as standard for bookings at BAFTA 195 Piccadilly. Catering services are costed and charged separately. This offer applies for a maximum of two additional events in any contractual year above and beyond the Signature Event. The two events that qualify can be selected by the Partner, provided these are nominated in advance of the individual events concerned.


Personal Management

We manage our partner relationships via a nominated executive, ensuring that benefits can be maximised thanks to clear understanding of our objectives through effective communications.


Corporate Partner Events Hosted by BAFTA

We host two annual events to thank partners for their valued support. One is an exclusive event for Corporate Partners and the other is for all affiliate partners. These events are ideal for internal-facing hospitality and for networking with fellow partners.